Aromatherapy Associates show Inner Strength at Professional Beauty London
We have worked with luxury spa and retail brand Aromatherapy Associates at Professional Beauty London since 2012, communicating and reinforcing its sector-leading position. Aromatherapy Associates has many award-winning products, a loyal and high profile following and partnerships with luxury spas and upscale retailers around the world.
The focus for the stand has been on the ‘play table’ with its suspended product glorifier and lengthways testing area, which is designed to encourage discovery, product sampling, informal meetings and product purchases. As part of a strategy to reconnect the brand with its founder’s passion, this year the focus was on its Relax, De-Stress, Revive, Support and Inner Strength aromatherapy ranges. The brand has partnered with six experts in the health and wellbeing sectors, who specialise in enhancing life balance, to act as brand influencers.
We have also designed a dedicated branded area for The Refinery, the premier male grooming and spa brand; Aromatherapy Associates have an established partnership with The Refinery and the two brands have shared a stand at the show since 2015.