Luxury and sophistication, coupled with a hint of romantic vintage Paris, make Chloé fragrances a tempting gift. For several years, a stunning animated installation has been the focus of a playful seasonal campaign in airport retail. The unique attraction has ensured stand out for Chloé fragrances, in the competitive pre-Christmas trading period.
At Fieldwork, we have brought several big ideas to life in both Travel Retail and domestic markets. We’ve provided design and technical development, as well as managing fabrication and installation. Each large-scale animated centrepiece, including a rotating Ferris wheel, an elevating hot air balloon and a spinning carousel, proved highly disruptive. These showpieces became the co-subject of numerous selfies. Installations included Paris Charles de Gaulle, London Heathrow and Frankfurt airports plus central London shopping centres.