The small Scottish Isle of Jura has one road, one pub and one distillery and though it’s only 60 miles from Glasgow (as the crow flies), it’s a difficult journey and a guide might be useful. The single distillery produces a range of single malt whiskies, under a single brand: Jura. It may be from a small place, but Jura whisky has found its way around the globe and parent company White & Mackay asked Fieldwork to adapt and develop a set of brand guidelines specifically for the travel retail sector.
Jura chose Fieldwork for this task, due to our long and invaluable experience of working within travel retail. Our knowledge of the leading retailing groups in the sector together with an understanding of the challenges presented by this channel, placed us in a strong position to produce a comprehensive and workable set of guidelines for the newly introduced brand platform.
This creative and technical guide, features brand activations and promotions aimed at gaining disruption and engagement within travel retail, for this specialist single malt.