Tiffany & Co pop-up launches in Singapore Changi Airport
To mark the launch of the new signature Tiffany & Co fragrance in global travel retail, our client Coty – one of the world’s leading beauty companies and the license holder for Tiffany & Co fragrances – asked us to develop an eye-catching idea for the brand’s first fragrance launch in 15 years.
We came up with the idea of creating a deconstructed Tiffany & Co gift box in which to showcase the new signature perfume. The pop-up concept provides the brand with a high level of visibility in a busy airport shopping environment and offers the consumer a new and engaging experience. The pop-up pays tribute to Tiffany’s spirit, iconic New York style, tradition of gifting and its quintessential blue box.
The pop-up shop will run from 1 October to 11 November in Changi T3 with retailer Shilla Duty Free. It targets the key pre-Christmas gifting period and consumers can take advantage of complimentary bottle engraving and gift-wrapping services, plus handwritten calligraphy cards courtesy of in-house artists.