Oak by Absolut promotional activation launches in Heathrow T5

Oak isn’t a typical vodka, it is matured in oak casks and is closer to a rum in colour and taste. To launch the new vodka into European travel retail, we have designed an activation in Heathrow T5. Variations of the activation are launching in Heathrow T3 and the Heinemann store in Amsterdam Schiphol.

The activation features a sensorial tasting table designed to help consumers understand Oak’s Swedish provenance and the importance of its resting in three different types of oak barrels. Nosing test tubes encourage the consumer to interact and learn more about what makes Oak unique.

The back wall features both Oak and Elyx, Absolut’s super premium vodka and to encourage gifting, and as an additional bespoke touch, we have developed a gift-with-purchase idea of a leather gift tag that can be embossed with a personalised message and attached to the bottle.