Marc Jacobs Daisy Love launches in UK travel retail
A series of activations have now gone live to promote the exclusive launch of Daisy Love in WDF duty free stores in UK airports. To create the activations, we brought to life elements from the Daisy Love global retail guidelines. The activations will help to attract new consumers and promote other fragrances in the Marc Jacobs range.
Retail-tainment comes in the form of a ‘Spin The Daisy Love Wheel’, the passenger picks the designated flower when the pointer stops to find out if they will receive a gift-with-purchase or a free sample of the perfume. A Daisy Love chair provides passengers with the opportunity to take a selfie and share it on social media.
This is the first fragrance launch for Marc Jacobs in over 4 years and it is supported by a global advertising campaign that features Kaia Gerber, model and daughter of Cindy Crawford.