It’s great to work with brands in an award winning location
Congratulations to Delhi Duty Free who have won the Frontier Award for Airport Retailer of the Year 2020. It was a delight to work with our client Coty on a long list of fragrance brands throughout the T3 store and to see the Gucci installation prominently featured.
The award is a fitting acknowledgement of Delhi Duty Free’s significant investment in their new look store at Delhi Indira Gandhi International Airport Terminal 3. The motivations behind the upgrade were to offer more premium brands, create an improved customer experience and drive revenue growth. Changes were made following intensive research that showed a higher proportion of women and first time travellers were using the duty free store. These travellers have a different mindset and are graduating from value to aspirational products so it was important that more bridge-to-luxury and luxury products were featured.