‘Generosity: Amplified’ activation for Chivas 12 Limited Edition launches in European Travel Retail
We have designed a series of activations in London Heathrow T3, Budapest, Munich, Schiphol, Istanbul and Brussels airports to promote Chivas’ collaboration with LSTN Sound Co. The company produces high quality vintage inspired headphones and speakers and was formed to ‘change lives through the power of music’.
The Chivas 12 Limited Edition aims to disrupt during the key gifting seasons and this year the brand is celebrating style and substance with generosity with the theme, GENEROSITY: AMPLIFIED. The theme showcases in a new way, how success is not measured by a man’s wealth alone but by how many lives he has enriched.
When passengers purchase a striking Limited Edition Chivas LSTN gift tin, a contribution goes towards the Starkey Hearing Foundation, a charity that provides hearing aids to people around the world and with whom, LSTN have had a long-term partnership. Consumers also have the opportunity to order LSTN-Chivas Generosity Amplified Headphones that have been crafted from Chivas’ own wooden casks.