Chance your arm with Jameson’s St Patricks Day activations at Dublin Airport
St Patricks day is for friends and each year Jameson’s likes to mark the occasion with the launch of a Limited Edition whiskey. At Dublin Airport duty free we were responsible for a high profile promotion in T1 and a smaller activation in T2, which will run from 1-31 March.
The promotions are aimed predominantly at young men to encourage them to embrace unpredictability and create authentic ‘bond and connect’ moments with friends. With this in mind, the activation features a bespoke designed pinball table with a large illustration designed by Steve McCarthy, telling them to ‘chance your arm and win’.
FYI; the Irish expression “to chance your arm” is taken from a story that dates back to the 1490’s and legend has it that feuding clans made peace by shaking hands though the Door of Reconciliation in Dublin’s St Patricks Cathedral.