Bulldog Gin’s chic London backstreet launches in London Heathrow T5
Our striking promotional activation for Bulldog Gin has launched in the WDF store in Heathrow T5, much to the delight of gin-loving travellers. Bulldog Gin has come a long way since its creation in 2007 and is now the 4th largest premium gin in terms of volume sales and the fastest growing premium gin brand in travel retail.
We discovered the brand through our relationship with Gruppo Campari who thought the brief would be right up our street, so asked us to pitch. The idea was to create a unique and engaging experience for consumers to sample Bulldog and to bring the brand’s unconventional attitude to life. In response, we created the chic Bulldog London backstreet. As a growing brand, bottle recall by consumers is really important so we featured the product on a fire escape style staircase. The activation launched in the WDF store in London Heathrow T5 and our clients were delighted with the brand stand-out in the terminal and the positive response in terms of passengers sampled and product purchased.
Leigh Irvine, GTR Director Gruppo Campari commented “We’re really excited by the look and feel of the campaign and the strength of its stand-out attraction both in-store and from the concourse”.