Whyte & Mackay stand is a long way from ordinary at TFWA Cannes show

We gave the Whyte & Mackay stand a new look for this year’s TFWA Cannes show. Jura’s new ‘a long way from ordinary’ positioning provided plenty of material for the design of an eye-catching feature area and a personalised meeting room. The new positioning provides a brand platform for the launch of Jura’s first range of malts exclusively for the global travel retail channel.

Dalmore had its own personalised meeting room and the ‘innovation’ meeting room included Shackleton Whisky and new launches Wildcat Gin and The Woodsman, a contemporary blended whisky. Fettercairn, which has recently gone through a brand redesign to create a more premium positioning for its new range of aged malt whiskies, had its own feature space.