Old Pulteney focus for International Beverage at TFWA Cannes show

International Beverage approached us to develop a design for the main space of their exhibition stand at the TFWA Cannes show. The focus was the launch of a new travel retail exclusive range of aged whiskies, the Old Pulteney Traveller’s Collection.

We used a core creative visual that depicts the tempestuous seas around Wick and to further communicate the brand’s maritime heritage, we designed a wave-inspired display to showcase the new malts range and its premium packaging.

Old Pulteney celebrates the man responsible for Wick’s 19th century fishing boom, William Pulteney, who establishing the town as Europe’s herring capital. Distilled and matured by the sea, Old Pulteney is inseparable from Wick and its maritime heritage and this is the reason behind its strapline, The Maritime Malt.