New stand design for beauty giant Coty at TFWA Asia Pacific exhibition
Working in close collaboration with many of the COTY brands’ teams, the opening of the TFWA Asia Pacific event in Singapore marked the culmination of many months of design and development. The interior of the closed 390sqm space was a labyrinth of immersive brand experiences in which retailers could preview new initiatives before they launch to the market. Our involvement included working with Chloé, Tiffany & Co, Mui Mui, Gucci, Bottega Veneta, Kingsman, Marc Jacobs, Calvin Klein, Hugo Boss, Lacoste, Davidoff and Philosophy.
Whilst this is a regional show, Asia Pacific is duty free and travel retail’s largest market by turnover and it is becoming increasingly important for brands to have a presence there.