A more highly visible look for Whyte & Mackay at the TFWA Exhibition
For Whyte & Mackay’s new location in the Palais des Festivals, we had a larger footprint to work with and designed the stand with a welcoming open aspect so that each of the brand feature areas were highly visible to passing visitors.
The overarching look and feel for the stand was led by the group’s most prestigious brand The Dalmore and we used a textured black laminate to frame each of the feature areas and give coherence to the stand.
Each of the meeting rooms were personalised and for the Dalmore room we used a textured leather effect vinyl to communicate the super-premium credentials of the brand with its signature black for the furniture. For the Jura meeting room, we used key Jura campaign images and the third meeting room was personalised with tasting images from Whyte & Mackay’s Tamnavulin malt whisky which launched its first malt whisky in over 20 years.