Fettercairn gets enhanced presence on Whyte & Mackay stand at TFWA Cannes
The key focus for this year’s TFWA Cannes show was The Dalmore, Jura and Fettercairn with each brand being given a personalised meeting room and feature area in the main part of the stand. The Fettercairn was given more prominance this year following its relaunch in 2018 with new premium packaging and a refreshed logo that heroes the Ramsay Clan unicorn. The refreshed logo nods to the copper cooling ring that is so important and unique in the making of Fettercairn.
The bar had a special treatment this year with its gold tiered effect design, to communicate premiumness and approachability and to create a look that wouldn’t be out of place in an upscale bar in Manhattan, London or Hong Kong.
The Whyte & Mackay group has been investing heavily in its brands over the last few years with the complete overhaul of the Jura single malt brand, a full rebrand and re-launch for Tamnavulin Speyside Malt and numerous new product releases including the Woodsman and Wildcat Gin.