Pernod Ricard gets the Ultis treatment at the TFWA Exhibition Cannes
Having worked with Pernod Ricard at the TFWA Cannes show for many years, our stunning design for this year’s stand was unveiled with the key design influence coming from the Chivas Regal Ultis brand.
The stand design takes inspiration from the new Ultis brand platform and the theme for an earlier project at the TFWA Asia Pacific show. Whilst some sections of the stand look similar to the stand we designed for the 2016 show, the most dramatic change has taken place at the entrance, where we have created a uniquely Ultis environment. The Ultis colour and materials palette has been applied in bold faceted treatment, inspired by the Roman ‘V’ – reflecting with the new brand look & feel.
The ‘V’ is paramount as it echoes the brand story. Ultis pays homage to the vision and mastery of five generations of master blenders and only the most precious single malts from five signature Speyside distilleries have been selected to craft this complex, luxury malt whisky.