A new stand with a view for Edrington at TFWA Exhibition Cannes
This is our third year working with Edrington at the TFWA Cannes exhibition and this year the group was successful in securing a new location in the more spacious ‘Beach Village’, which affords a beautiful view of Cannes bay.
The stand design takes inspiration from The Macallan’s new brand platform and celebrates the whisky making process and the landscape that inspired it. The forest visuals and tree graphics represent an inherent feature of the landscape around The Macallan distillery and communicate the importance of wood in the whisky making process. The different tones of wood used in the external walls are intended to represent the three oak cask types used in the maturation of the whiskies. The liquid spirit has been encapsulated in the swirling, brightly coloured glass panels, and the use of copper accents are a nod to the copper stills.
We used The Macallan quote as inspiration throughout this project. “Emotions and revelations underpin the motivations to step out at each milestone of a personal quest, never stopping and always seeking perfection”.