Global drinks groups invest heavily in developing the brands within their portfolios, creating individuality, credibility and stand-out. When presenting themselves as corporate entities, however, this clarity is often diluted.
Our long-standing relationship with Whyte & Mackay has enabled us to address this challenge at the TFWA World Exhibition & Conference — the world’s most influential travel retail event for the drinks industry.
Our brief has been to create a presence that communicates confidence, approachability and commercial focus, while acknowledging heritage and signalling innovation. The current installation draws subtle inspiration from the materials, textures and forms associated to the distilling process to create a distinctive architectural language.
The structure which adapts to their participation at both Cannes and Singapore events, delivers a consistent corporate expression, making a clear statement on a highly competitive global stage.