When René Lalique began producing exquisite crystal glass back in 1885, he can’t have imagined that today his name would be synonymous with luxury collectables, jewellery, art and fragrance. Now, Lalique fragrances pay homage to their namesake and continue the tradition of prestige and excellence.
Also within the Lalique portfolio, and in the spirit of luxury, is the Bentley range of fragrances. As niche players in a busy market, Lalique and Bentley needed to develop a brand presence in both travel retail and domestic locations.
Over the past three years, Fieldwork has developed global brand guidelines for retail installations, launches and promotions, helping to establish the Lalique and Bentley brands across the world.