Each autumn, the major players in global travel retail gather together in Cannes, to attend the TFWA World Exhibition. This is the largest event on the travel retail calendar and an important meeting point for the world’s leading drinks, luxury goods, cosmetics, watch and confectionery brands.
Fieldwork’s design for the 2016 Pernod Ricard exhibition stand at this prestigious show, featured a series of ‘eyes’ to showcase the company’s products. In the spirit of being ‘Créateurs de convivialité’, (the company credo), a large, luxurious lounge area and bar gave plenty of space for meetings, plus the chance to share a little convivialité with visitors. In a continuation of the theme, we also personalised an exclusive penthouse suite overlooking the Croisette, creating a number of select private meeting rooms.
We have extensive experience of the TFWA event, having worked here with Pernod Ricard since 2010, and for considerably longer with many other leading names in the travel retail sector. Our work at this important show has encompassed stand design & production, brand launches, themed bars & lounges and activations.