Airports around the world are full of temptations, encouraging travellers to buy before they fly, and one of the leading names behind many well-known fragrance and cosmetics brands, is COTY. Their impressive portfolio of premium products, jostles with competitors, for a voice in this busy retail environment.
Since 2007 Fieldwork has been helping COTY to make a ‘noise’ in airports from London to Auckland and everywhere in between. Innovation, engagement and novelty are keywords in this highly competitive marketplace, coupled with high-end specifications and respect for individual brand personalities.
We have extensive experience of working within strict airport design constraints and also understand the need to maximise on stock intensity – a vital element for sales success within the travel retail sector.
In addition to permanent retail installations, we are also heavily involved in COTY’s busy programme of promotional activations and product launches at both TFWA Cannes and Singapore events.
At hub airports around the globe, you’ll come across a touch of Fieldwork whenever you shop.