New look design and retail-tainment for Coty brands in Changi T4 beauty store
The launch of the new Shilla duty free beauty store in Singapore Changi, the 6th busiest international airport in the world, was the motivation for the design of new retail installations for Coty’s portfolio of travel retail brands.
The new store is the largest of all the duty free stores at Changi and aims to provide passengers with a seamless walkthrough shopping experience. We have designed new retail installations for Tiffany & Co, Mui Mui, Bottega Veneta, Calvin Klein, Chloe, Marc Jacobs, Alexander McQueen, Gucci, Burberry, BOSS, Davidoff, Lacoste, philosophy and OPI.
We have incorporated elements of retail-tainment into some of the installations, such as rotating perfume minis in bell jars on the Travel Exclusives display and a circular ‘Best Sellers’ table with iPad content, that helps the consumer to discover their fragrance. Our clever use of stretched bar digital screens angled around a column structure, creates a disruptive presence.