We swapped our Fieldwork T-shirts and work boots for something smarter for the opening of the largest travel retail event of the year, the TFWA Exhibition
For Whyte & Mackay’s new location in the Palais des Festivals, we had a larger footprint to work with and designed the stand with a welcoming open aspect so that each of the brand feature areas were highly visible to passing visitors.
This is our third year working with Edrington at the TFWA Cannes exhibition and this year the group was successful in securing a new location in the more spacious ‘Beach Village’, which affords a beautiful view of Cannes bay.
In addition to our work on the Godiva pop-up café – see case studies – our client asked us to personalise an Auditorium space in the Palais des Festivals